Digital Asset Management (DAM) refers to a system that is used by many businesses to effectively organize, categorize, search, and retrieve a wide range of digital files. These digital files could include images, documents, video files, and audio files.
Due to the time and cost it takes to create a digital file using DAM, the files are called assets. Digital files are an excellent resource because the files can be accessed by anyone who needs them at any time.
Should You Choose a Digital Asset Manager or Digital Asset Software?
There are many businesses that keep a digital asset manager in-house, and there are some organizations that prefer to use DAM software, which can be an effective way to save money while improving digital organization. The benefit of using DAM software or a digital asset manager can make work easier and help users get the most out of digital assets. DAM software programs usually offer a repository, which makes the system an effective way to use an abundance of DAM programs. DAM programs can provide businesses with a simple way to upload, manage, and distribute a collection of digital assets.
Who can Benefit From DAM?
Businesses that are in need of assistance resizing, converting, and renaming files could benefit from DAM. There are many businesses that have to repurchase assets several times because the files are not able to be located due to lack of organization. These problems can take up valuable time for a business, so digital asset management helps save time and boost productivity.
Which DAM System Should I Choose?
There are many factors that must be considered when you want to purchase a DAM for your business. It is crucial to have key employees and stakeholders agree with the DAM system that will be used, which will give these employees a better understanding of the way the it functions. To select the right DAM, you should analyze your company’s workflow. There also needs to be an understanding of how employees gain, develop, organize, and distribute assets.
How to Plan an Effective Method for Developing DAM Selection Criteria
If you understand the current position of your company’s workflow, then you can present a list of questions to stakeholders that highlights key points about what would be the best DAM for the company. Some questions on the list may include:
- How many employees will upload assets?
- How many employees will need access to the DAM?
- How much the company plans to expand?
What are the Advantages of Using DAM?
With the right DAM solution, a business will provide its users with the ability to access digital files quickly. This could include downloading the file, viewing the file, or embedding the file on an external site. An active and thriving Content Delivery Network (CDN) is one of the most efficient ways for individuals to load the file to an external site quickly. Digital asset management also provides a wide range of simple and effective ways to quickly navigate through digital files. In the past, most businesses used a system of folders to arrange files. Another approach, which is used to manage digital assets, is to use a filter that is able to leave out the files that are not wanted by using a string of meta-properties. DAM systems are ideal for those who want to take control of their digital resources. Without organization, it can be difficult for a company to function successfully, which is why digital asset management helps solve this problem.